How Gaming Companies Are Serving Millions of Gamers From the Cloud

Customer Profile

Our client is a leading U.S. based mobile media company. As an application development company, it is challenged to be innovative in a dynamic changing market environment. Their team is developing an Augmented Reality (AR) content, games as well as applications that interact with the real world and push the limit of what can be done on mobile devices. In order to meet market requirements our client must be able to give a quick response to huge amount of requests by large numbers of customers situated at various locations around the world.

For example, for just one of their games the company serves over 450,000 registered users sending 80 requests per second from 75,000 locations around the globe.

Our client realized that they needed a partner who could assist with the handling of their dynamic requirements. After an extensive evaluation the client decided to the CloudSigma public cloud platform because we could deliver the flexibility, resources, and personalized service required by the client for their needs compared with their previous providers.

The Challenge

The adaptation of the preferred applications or operating systems to the restrictions of the cloud provider is considered by our client to be critical. Furthermore it is a common practice from many cloud providers to bundle different types and amount of resources which is suitable only for limited customer groups and causes inefficiencies. These types of offerings affect negatively cloud users such as this client because they end up purchases significant amounts of resources that they never actual use.

The client correctly identified storage as one of the biggest barriers for companies that are looking tp transition to the cloud. The growth in large-scale virtual deployments has caused a surge in the amount of random input/output (I/O) operations between virtual machines (VMs) and magnetic storage systems. As I/O operations become even more random in multitenant, public cloud environments, magnetic storage solutions that rely on physical, spinning disks simply cannot keep up. CloudSigma’s unique high performance clustered three copy SSD solution was able to meet the exacting demands of this particular client.

A key success factor for the customer was the level of technical support provided during migration and deployment and operational transparency once things were migrated to the cloud to enable them to maintain a very high level of uptime needed for their business activities. A move from their existing setup to the cloud therefore could present a significant issue in these areas if not correctly addressed.

“One of the most important components of our location-based games is the map tile technology, which shows user’s position in the real world and really immerses them in their surroundings. This requires a lot of CPU, but comparatively little RAM. CloudSigma was the only provider that let us pick and choose exactly what we needed, which was a huge cost benefit too as it avoided any over- or under-provisioning.”Vice President of Game Platforms @ client company

A further advantage of CloudSigma is the implemented an all-SSD-based infrastructure. This implementation helps eliminate the growing storage bottlenecks and variable performance in the cloud.

CloudSigma collaborates with diverse cloud users with a wide range of specific requirements. The secret for its success in such a complex environment is to provide exactly this amount of support and guidance that the customer is requiring. CloudSigma is always maintaining complete transparency and a responsive level of support – something our customers appreciate above all else.

The Solution

Our Client was relieved to find that CloudSigma’s completely open software layer imposed no restrictions related to their preferred applications or operating systems and allowed them to essentially mirror their on-premise environment.

“With CloudSigma we were able to migrate our existing infrastructure 1:1 to the cloud, without the need to modify anything in the applications.”

An additional reason that convinced the client to work with CloudSigma is the tailor-made offer of resource provisioning. CloudSigma is able to satisfy the customer’s requirements much more closely than other providers of cloud solutions because of the flexibility to purchase only those resources that customer actually needs and the ability to finely tune cloud servers to meet the specific application requirements on a virtual server by server basis. That is how CloudSigma helps its customers to avoid financial waste and achieve the highest levels of performance from applications.

“The fact that CloudSigma gave us the flexibility to specify RAM, CPU and disk components independently is a huge advantage.”Vice President of Game Platforms @ client company

A further advantage of CloudSigma is the implemented an all-SSD-based infrastructure. This implementation helps eliminate the growing storage bottlenecks and variable performance in the cloud.

CloudSigma collaborates with diverse cloud users with a wide range of specific requirements. The secret for its success in such a complex environment is to provide exactly this amount of support and guidance that the customer is requiring. CloudSigma is always maintaining complete transparency and a responsive level of support – something our customers appreciate above all else.

“When we were working with our previous provider, our MySQL Cluster database would go down several times a week and, sometimes, even multiple times a day. In addition to that they were not able to explain the reasons for these interruptions.”

“In stark contrast, the individual, personal attention we’ve received from CloudSigma has been outstanding. That’s probably the number one reason we have stayed with CloudSigma, even beyond their great flexibility, reliability and availability. The level of responsiveness shown by everyone from their developers to senior executives has left us feeling extremely confident in our decision to use CloudSigma. We know that, with CloudSigma, we would never be left out in the cloud with our servers down!”Vice President of Game Platforms @ client company

The Impact

Thanks to the freedom through technology provided by CloudSigma our client is able to keep reinventing their customers’ reality and providing innovative entertainment of users all over the world.

Currently our partner is benefiting not just from the customized provisioning offered by CloudSigma but also from the high level of system reliability.

“That was one of the primary reasons we were attracted to CloudSigma. Not only did they have better stability and fewer outages, but they were more cost effective and allowed us to provision only the smaller resources that we needed. They empower us to vary our compute resources individually, rather than bundling them together, which is a big benefit for many businesses like us.”

The individualized attention provided by CloudSigma as well as the high level of responsiveness of the organisation in general has built confidence that their servers are in safe hands.

About Vanya Nikova

Vanya is leading the Global Customer Development Team at CloudSigma. Beside that, she is responsible for a number of big data and big science partners and projects at CloudSigma. She has a Masters in Business Administration from the University of Mannheim, Germany with 10 years of work experience in sales and consulting services.

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